For Lane Crawford, physical shops in grand malls had performed well over the years and online retailing has grown steadily over the past few years too.

Today, online channels are no longer an experiment but a relevant and growing part of their business. For the ease of management and human resources allocation, and also keeping a 'safe' base, it took some guts to step out and explore NEW changes. We proposed to help in exploring integration strategies for Lane Crawford's online and offline channels in order to enrich the customer value proposition and/ or reduce operation costs. The team co-worked with their IT department (Hong Kong) to design and develop the system for the site revamp project. Upon brainstorming with BU, we also led the implementation of the initiatives on reconnecting online and offline sales experience.

The project, as started in 2016, held an initiative to energize offline stores. Benefiting from online marketing on search engines and social media, the business wanted to offer and promote their 'in-house stylist' as a value-added service and eventually attract users to visit offline shops for a more personalized styling experience.

The team was involved in the setting up of the data communication between ATG web service, in-store inventory systems and warehouses. The responsive interfaces were also built in 9 months.

Related coverage:
https://retailinasia.com/in-tech/it-solutions/retail_systems/lane-crawford-embraces-cloud-based-platform/
https://retailinasia.com/in-shops/department_stores/lane-crawford-goes-digital-for-chinas-millennial-shoppers/
https://www.mulesoft.com/press-center/crawford-retail-omnichannel-strategy